We are honored and excited to have recently been featured in Nozzle Chatter magazine, an exclusive publication catering to the diesel industry. Following is the article written by our very own Mallory M. Kahl. For more information on Nozzle Chatter magazine and the Association of Diesel Specialists (ADS) check out their website at diesel.org.
News & Updates
ADS...Then & Now - A Brief Overview
Find Area Diesel at the 2017 NHRDA Midwest Truckin' Nationals!
Area Diesel will have a tent at the NHRDA Midwest Truckin' Nationals and will be on hand to talk Durmax injector testing, diesel engine repair, and more.
Arkansas Mile 2017
Once again our good friend Jeff Gerner is loading up his "Missouri Missile" on to the trailer and preparing for another exciting weekend at the track. This time around he'll be headed to Blytheville, AR to run in the Arkansas Mile. This is the second annual running of this family friendly event and promises to be one of the highlights of this year's top speed racing circuit. Participants will get their chance to show just what they can do on a 1-mile track with a 1/2 mile shut down. In last year's event, we saw the US Mile record set by a Ford GT at 280.1mph. We also had the pleasure of watching the first ever RV enter the race and eventually make a pass at 108.9mph! And with any luck, this year will prove to be just as exciting!
Value - A Story of Misunderstood Perception
Let me set the scene for you. Joe customer calls in and wants to price a turbocharger. You give him a price and then it happens… the pause. Of course this pause is immediately followed up by the line, “I can get it online for less than that.” Now, if you’re like me, you’ve heard this story on too many occasions to count, but the truth of the matter is that all too often today’s marketplace perceives value through a foggy lens at best. Value has started to become synonymous with price and I’m here to tell you that it’s time to address that misconception.